Logo design is a lot of fun, so I always jump at the chance
when an opportunity arises. It can be
extremely frustrating if the client is picky, but luckily, I’ve been able to
work with some really good people over the years. Here’s a design which was just cranked out
in the last week.
This is based on the (beautiful) typeface “Gotham”, which
is quickly becoming my favorite font currently out there for the sans-serif
world. It’s an incredibly flexible font
with just about as many width variants as a Helvetica (not quite, but still, a
lot), and just looks great on whatever backdrop you put behind it. In my opinion, it’s kind of a mix of
Helvetica and Futura, two incredibly influential font faces.
In any case, Gotham rules, and I’m not the only one who
thinks so. Barack Obama’s website is
lately designed with Gotham. It’s a font-face which appears strong, but not
overly strong. It’s modern, sleek, and
yet very timeless in its shapes. You
could easily see this used in an advertisement today as you would in the 1930’s.
Combined with the Gotham width/colour/size differences in
the logo, there are a series of dots moving outward from the logo, which
represent the aperture of a camera lens at different light levels. I’m quite fond of the simplicity of the
logo, and it really does look great on about every background color.
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